Go ahead …Make my day!
We all know that famous line from Dirty Harry. Well that’s what the FAA is saying to Realtors with their new regulations concerning drones. It has been a while coming, those anxiously awaited regulations that allow us all the freedom we want in using these new toys to market our listings. We want that edge on the competition. Look at how cool this looks. I can get Jimmy down the street to do it. He has a drone and needs a few bucks.
We can think of all kinds of justification but don’t normally spend the time in researching the rules and regulations the government forces on us in their attempt to control our lives and make us march like sheep to their tune. (well enough of my gov rant). So let me help you figure this out.
I belong to several large groups of professional photographers across the US and the World, many of whom are Pilots and Licensed Drone operators. We have been discussing and sharing news, information and ideas for many years. Here’s the latest from the PFRE web site…
Photography For Real Estate » Realtors Have Liability for Hiring an Unlicensed Drone Operator…..
“Just as an update, the FAA confirmed in writing this week of the fines that can be applied. For a pilot who is unlicensed, the fine is $1,100 per occurrence/flight where imagery is used commercially. More importantly perhaps, the fine for the the real estate agent who hires an unlicensed pilot is $11,000. Of course, if you’re an agent who bought a drone and took the photos or video yourself, you will be liable for both fines.”
Let me put that into plain words for you. Every time you take “Jimmy” (the local high school kid) with you to shoot some “commercial” (that’s you) drone shots, he is liable for $1,000 in fines and you are liable for $12,100 in fines. Then to make matters worse you are presenting them with the proof just by publishing those images on the MLS. All it takes my friends is a competitor to turn you in. We all know that never happens. None of you ever had anonymous complaints sent to the Realtor Board about some advertisement or web site that unknowingly bent the rules just a little. That never happens does it?
Did you know that if you fly one of these things within 5 miles of the perimeter of an airport you must call the control tower and provide them with all the information (by the way be prepared to be licensed when you talk to them)? Did you know Hartwood acres is within 5 miles of Pittsburgh North East Airport? Did you know the intersection of Route 8 and 228 is within 5 miles of Pittsburgh Butler Regional Airport? Does “Jimmy” know that?
There are licensed drone operators that are insured and provide reasonable services. Use them when needed. Use them when it makes sense. Research them. Hire only Legal, Safe, Insured, Licensed operators.
How Drones Are Changing Real Estate Marketing
Let Johnathan Smith aka LightSport Man come into your company and show you how protect your company by hiring a pro for your drone services.
The business of drones is expected to be a multi-billion dollar industry in the next few years, and it is starting to have a major impact in some key business sectors. The Real Estate industry is at the top of that list when it comes to businesses poised to take advantage of this emerging technology.
And the FAA changed of the rules in the fall of 2016 when it comes to the use of drones. We have created a workshop specifically tailored to agents and brokers to help them understand these opportunities, the new rules as they apply to the real estate market, and how to take advantage of these new rules to sell listings faster. This powerful workshop outlines:
The opportunities these rule changes create for Realtors.
The specific FAA Drone rules/laws that apply to Realtors.
Why Realtors may be in the best position in 2019 to take advantage of the
new FAA rules to sell more listings, and sell them faster by using drone
How one local realtor sold a listing in 1 hour using a drone video.
How and where to use a drone video to market a listing and rise above the
competition (pun intended).
How Realtors can create drone videos themselves (legally) and 5 great tips to
help them succeed when doing this on their own.
How to hire a professional drone pilot, what to expect and how choose the
right pilot to work with.
How to tap into Facebook’s hidden database of homebuyers to help you use
your drone video to sell your listings faster.
This workshop clears up all the misinformation surrounding the use of drones in the real estate industry. It covers everything agents and brokers need to know now that the FAA has released the new Part 107 Rules, and finally allows them to make an informed decision about the use of done videos in their own businesses.